Smart Tourism

Smart Turisme has been a well-known name in Danish travel planning and holiday agency for several years. Located on Hollænderdybet in Copenhagen, the company has distinguished itself as a smaller but flexible travel agency that offers tailor-made solutions for both private and business customers. What is special about Smart Turisme is that they focus on personal advice and presence instead of mass-produced travel packages. They especially attract customers who value time, transparency and good local knowledge.

One of Smart Turisme's biggest strengths is their commitment to tailoring trips to meet the exact needs of their clients. Unlike many larger providers, they strive to create flexible solutions with human touch rather than automated systems. Many reviews highlight that the staff really listen and often get back to you quickly with professional suggestions, creating a safe and positive experience. For those looking for a smaller agency with a personal approach, this can be a definite advantage.

The company collaborates with both Danish and international partners, making it easy to book everything from flights and hotels to local experiences. Smart Turisme receives particularly positive reviews for their handling of group trips, where logistics and coordination can often cause problems. Several business customers mention that the planning is done efficiently and that the agency manages to deliver precise travel plans, even when there are many last-minute changes.

On the other hand, some customers have reported challenges with pricing information and follow-up. A few experienced that final amounts differed from initial quotes, while others felt that communication could be faster during busy periods. This suggests that Smart Turisme still has room to improve its internal structure around customer service and mutual expectation alignment. However, this is a common problem in many smaller travel agencies , where few employees handle many inquiries at the same time.

Strengths of Smart Tourism

• Very personal service with great focus on individual wishes.
• Good connections to local and foreign partners.
• Efficient planning of group trips and company trips.
• Transparent approach to orders and flexibility in case of changes.

Possible areas for improvement

• Long response times during peak season can affect the customer experience.
• In some cases, clearer price lists are missing on the website.
• Communication across platforms can seem fragmented.

Smart Turisme's website presents a modern and user-friendly design, but with a focus primarily aimed at those who already know what they are looking for. They could benefit from strengthening their online visibility through more informative descriptions of travel destinations and better integration with social media – especially in an era where comparison portals play a central role in customers' decision-making. Nevertheless, the website appears honest and trustworthy, which may appeal to customers who prefer direct contact to impersonal booking systems.

It is clear that Smart Turisme is targeting a niche within Danish tourism , where human contact and quality are valued more than volume. For families or companies that want to avoid standard trips, this is an obvious choice. Several customers also mention that the company manages to create a calm and pleasant experience – it feels like having a travel consultant rather than just an agency.

Compared to competitors like Spies or TUI, Smart Turisme is naturally less equipped with resources and marketing, but they differ in authenticity. It is precisely this authenticity and flexibility that makes many loyal customers return year after year. For those who appreciate direct dialogue and a serious, passionate team, Smart Turisme is an obvious choice among Danish tour operators .

Overall rating

Smart Turisme shows how a smaller Danish travel agency can create great value through personal service, flexibility and local commitment. There are areas where improvements would strengthen the overall impression, especially within digital communication and price information, but that does not change the fact that most reviews testify to satisfied customers who appreciate the direct contact and quick adaptability. In other words, Smart Turisme is a company that has found its own place in the Danish travel industry – not among the largest, but among the most personal.