ICELAND TRAVEL
BackISLANDSREJSER is a specialized Danish travel agency that focuses exclusively on travel to Iceland and the Faroe Islands, and it is precisely this narrow niche that makes the company interesting for travelers who are looking for in-depth knowledge and personal advice rather than standard packages from large chains. The agency is run by a small, dedicated team, where key people have themselves traveled many times in the areas they advise on, and this is clearly noticeable in the customers' descriptions of their experiences and the way the trips are organized.
One of the clearest strengths of ISLANDSREJSER is the personal service before, during and after the trip, where many guests emphasize that they have felt seen and taken seriously – even when there have been special wishes or concerns. Several travelers say that the dialogue with the employees has been fast, down-to-earth and informal, while at the same time being professionally strong, so that you get practical advice, realistic expectations and concrete suggestions for routes and accommodations. For a potential customer, this means that you largely get access to people who know the destinations inside out and can translate dreams into a concrete plan, rather than just sending a standard brochure.
The company is particularly known for tailor-made self-drive holidays in Iceland, where the car, routes, accommodation and excursions are put together into a complete package that suits the individual family’s pace and experience. The concept appeals to both first-time visitors and more experienced Iceland travellers, as there is everything from short routes focusing on the highlights of southern and western Iceland to longer tours that go all the way around the island. Here, it is a clear advantage that the agency works with many different types of travellers – couples, families with children, active travellers and nature enthusiasts – which makes it easier to hit the right level of driving, distances and activity level.
The portfolio ranges from classic routes such as "Around Iceland" and "The Big Tour" to more targeted theme trips that focus on specific regions such as the Westfjords, the highlands or the Arctic coast. In this way, you can choose between trips that prioritize peace and time for reflection, or more intensive courses with many attractions in a short time, and it is here that customers often experience that the employees honestly tell you what is realistic to achieve, instead of simply promising as much as possible in the shortest possible time. For many, it is a sense of security that the agency openly says that you should not expect to achieve all the suggestions in the route proposals, even if you want to, as it reduces the risk of stress and disappointment on the trip.
In addition to Iceland, ISLANDSREJSER is behind FAROELANDSREJSER, which brings together the agency's activities in the Faroe Islands, but still under the same ownership and with the same basic approach to presence and well-thought-out travel itineraries. The combination of Iceland and the Faroe Islands makes the agency particularly relevant for travelers who are considering visiting both destinations over time, or who want to hear about the differences in climate, nature and travel style before they decide. Many customers emphasize that they experience a common thread in the advice across the destinations, where the desire for security, honesty and realistic expectations recur.
Customer reviews on both the agency's own website and independent platforms paint a very positive picture overall, with the words "dedicated", "competent" and "friendly" recurring in the descriptions of the employees. Several guests say that this is one of those travel agencies where emails and phone calls are answered quickly, and where it doesn't feel like you're talking to a call center, but to people who know your case and wishes. Some also mention that over the years they have traveled with larger companies in both Europe and the USA, but that they have never previously experienced the same level of personal advice and flexibility as here.
For travelers who want a high degree of freedom, the agency's self-drive concept is an important reason to choose this particular operator over more traditional package tours with fixed group tours. Several reviews highlight that having your own car and a well-thought-out itinerary allows you to adapt the day to the weather, your mood and spontaneously arising opportunities, without being left completely alone with the planning. ISLANDSREJSER typically makes reservations for accommodations and suggests attractions and stops along the way, so that guests can focus on the experiences, while the practical framework is largely in place in advance.
Another recurring theme in the reviews is the way the agency handles changes and unforeseen needs during the trip, for example if a hotel is not suitable or if you want to adjust the route along the way. Customers describe how employees have quickly helped find new solutions when something did not work optimally, and that changes have often been handled the same day, without the guest having to spend a lot of time calling around. This points to a high degree of flexibility and a real desire to make things work in practice – not just on paper.
The immersion in the destinations is also evident in the many different travel themes offered: everything from more peaceful "time to reflect" trips to active courses with hiking and other activities as well as special northern lights routes in the winter months. For a potential customer, this means that it is relatively easy to find a proposal that matches both the length of the holiday and special interests, whether the focus is on nature, photography, activity or a mixture. The agency emphasizes combining the well-known highlights with less visited areas and hidden gems that require local knowledge to find.
Although the strengths are clear, there are also things that potential customers should be aware of before choosing ICELAND TRAVEL. Firstly, the agency is a relatively small player, which means that you do not get the same range of worldwide destinations as with the big competitors – here it is about Iceland and the Faroe Islands, and only that. This is a clear advantage for those who are looking for specialization, but for travelers who want to gather many different countries with one supplier, it will be a limitation.
In addition, the pricing of trips to Iceland and the Faroe Islands will generally be at a higher level than classic sun and beach holidays, regardless of which agency you choose, and this also applies to ISLANDSREJSER. A few customers mention that the trips are not cheap, but at the same time it is emphasized that price and quality are related, and that they have experienced good and well-chosen hotels as well as well-planned routes. For price-conscious travelers, it may therefore be necessary to align budget and expectations early in the dialogue, so that you know what is prioritized highest – comfort, flexibility or the lowest possible price.
Another practical challenge may be that Iceland is known for its rapidly changing weather, regardless of the season, and this can affect plans for both self-drive holidays and especially Northern Lights tours. Some guests emphasize that everything from sun to snow and wind can occur on the same trip, and that the agency therefore encourages proper clothing and a certain flexibility in relation to the day's program. The weather itself is of course beyond the agency's control, but their experience is used to put together routes, where safety and realistic distances weigh heavily.
The location in Hinnerup, slightly outside the major cities, means that most customers have their contact with ISLANDSREJSER via phone, email and online meetings rather than physical visits, which suits most modern travelers just fine. For those who prefer to meet their travel consultant face to face, however, distance can be a factor, especially if you live far away. On the other hand, the digital approach allows for quick service across the country, and many find that the form of contact is uncomplicated and personal, even if it is done online or by phone.
For potential customers who are specifically looking for a trip to Iceland with a high degree of presence and professionalism, ISLANDSREJSER appears as an agency that combines solid experience with a down-to-earth and personal approach. The strong specialization makes the company attractive to those who want more than standardized packages, but at the same time requires that the customer has a clear interest in Iceland and the Faroe Islands and is prepared to accept that quality and security typically cost more than the cheapest solutions on the market. Overall, a picture emerges of a travel agency where the relationship with the guests is highly valued, and where specialized knowledge of the destinations is the most important asset, but where one must also be aware of price levels, weather conditions and the natural limitation in the number of destinations.
For travelers looking for a tour operator to Iceland who can handle both self-drive holidays, car rental and overnight stays, and who also offers personal advice on pace, route and content, ISLANDSREJSER is a serious offer. The agency is also relevant for those who dream of the Faroe Islands and would like to use a Danish player with a clear focus on security, presence and experience in North Atlantic destinations. However, expectations should be adjusted based on the fact that this is a specialized agency with a focus on selected travel destinations and well-crafted experiences rather than mass-produced holidays.
In this context, ISLANDSREJSER is particularly interesting for travelers who are actively looking for a specialized travel agency with deep knowledge of Iceland and the Faroe Islands, good personal accessibility and a clear willingness to adapt the trip to the individual family's wishes and needs. The many positive experiences with self-drive holidays, quick help with changes and honest advice on what you can realistically achieve on a given trip, make the agency an obvious choice for customers who value safety and content highly - even if the price is not always the lowest.