Apricus Travel and the Strandfelt Consulting House
BackApricus Rejser og Konsulenthuset Strandfelt is a smaller, specialized player that combines a travel agency and a consultancy in one structure. The company is primarily aimed at customers who want personal advice and tailored solutions rather than standardized package tours. Here, it is about close contact with the advisor, flexibility and individual agreements, but also about being able to accept that the selection and availability do not correspond to the largest players on the market.
As a classified travel agency, Apricus Travel focuses on consulting rather than mass booking. While many large online platforms rely on automated systems, the approach here is more dialogue-based and personal. The close connection to consulting services means that travel planning is often based on the customer's working life, development needs or special projects, and not just as a vacation or leisure activity. This appeals to customers who want to use travel strategically, for example for skills development, networking or business meetings.
A clear strength is the personal ownership and accessibility. This is not a call center, but direct contact with an advisor who knows the process and the customer's history. Many small and medium-sized companies prefer this model when choosing a partner for business trips and professional events. For private customers, this often means more time for dialogue about wishes, travel habits, budget and comfort, which can provide a more realistic presentation than anonymous searches on price portals.
At the same time, this very personal approach can be experienced as a limitation for customers who expect a large digital universe with instant self-service. Where larger players offer advanced apps, live prices and direct access to millions of hotel and flight combinations, a smaller consultancy will often work with selected partners and manual inquiries. For some customers, this provides security and transparency; for others, it may feel slower and less flexible if they are used to arranging everything themselves online.
Apricus Travel and Konsulenthuset Strandfelt stand out by combining classic travel advice with consultancy work. This means that there is typically a focus on learning, development and structure in the trips. When planning professional trips, study trips or seminars, one often works with specific goals: what the participants should get out of the trip, how the activities are organized, and what kind of support is needed along the way. This approach is interesting for customers who see travel as a tool for development rather than just experience and relaxation.
For business clients, it can be an advantage that the consultancy can think of organizational development and travel activities together. When arranging courses, workshops or networking trips, the consultant can help adapt the program to the company's strategic goals, so that logistics, content and budget are consistent. In a market where many providers of corporate events focus mostly on practical details, it can be a strength that Apricus Travel also has an eye for learning goals and process.
On the other hand, this specialization means that the company is not necessarily the obvious choice for all types of customers. The traveler who is primarily looking for cheap charter trips, last-minute trips or quick online offers on city breaks will likely find that the focus lies elsewhere. Here, dialogue and planning are more important than spontaneous click-through offers. This makes Apricus Travel more relevant for customers who prioritize content, sparring and structure over price hunting and impulsive booking.
The location in Hvidovre supports a close relationship with local and regional customers, both private and corporate. For many customers, it is an advantage to be able to meet physically with an advisor if there is a need for deeper clarifications about travel destinations, contracts, groups or longer courses. The physical address also signals stability and presence, but also means that the company does not have the same broad store network or visibility as nationwide chains.
As a travel agency with a consulting profile, Apricus Travel is less dependent on standardized package tours and campaigns. Instead, the emphasis is on tailored solutions, meetings, dialogue and ongoing adjustment. For some customers, it is precisely this flexibility that makes the difference: the opportunity to have an itinerary drawn up that takes into account family situation, health, work obligations or special wishes for experiences along the way. For others, it can be experienced as time-consuming if you really just want a quick overview of prices and dates online.
Another aspect that appeals to many customers is the security of having a permanent contact person when something changes. Delays, cancellations, changed rules and unforeseen events have become part of everyday life for travelers. While large online players often handle changes via automated systems, a consultancy like Apricus Travel can offer more direct follow-up. This can be an important factor for both private and business customers who want the certainty that someone will take responsibility if travel plans go awry.
At the same time, it is to be expected that a smaller travel agency cannot compete on all fronts with the most well-known brands in the market. The selection of destinations, partners and standard packages may be more limited, and some customers will miss the big campaigns and constantly changing offers. Here it is crucial that potential customers assess what they value most: breadth and low prices, or personal advice and long-term relationships.
For customers planning study, course or theme trips, the combination of a travel agency and a consultancy can be particularly attractive. When working with groups, there is typically a need for coordination, hosting, professional content and clear agreements. In this context, Apricus Travel can act as a link between the organizer, participants and partners at the destination. The more consultative approach makes it possible to shape trips that are connected both practically and in terms of content.
Even for smaller companies that do not have their own travel department or fixed agreements with international chains, it can be an advantage to gather travel and consultancy in one place. Instead of having to coordinate between several suppliers, one consultant can be responsible for both overview, booking and follow-up. This can provide peace of mind and save internal resources, but at the same time requires trust that the chosen partner understands the company's needs and budget.
For the private traveler, the picture is more nuanced. Some will find that a smaller, advisory-oriented travel agency provides added value because time is set aside for dialogue, expectations alignment and adaptation. Others will prefer to do most of the work themselves online and only contact an advisor if something goes wrong. The choice depends largely on travel experience, need for security and how much responsibility you want to take for the planning.
Overall, Apricus Travel and Konsulenthuset Strandfelt appear to be a niche-oriented choice for customers who prioritize personal contact, professional advice and structured processes. The strength lies in the close relationship with customers, the opportunity to think about travel together with development and learning, and a flexible approach to special wishes and needs. The limitations are primarily evident when compared with the largest and most digitally oriented players, where price, volume and fast online self-service take up more space than dialogue and consultancy.
Potential customers considering Apricus Travel should therefore first and foremost make clear what type of collaboration they want. If the goal is low prices and quick clicks, other solutions will often be more obvious. If, on the other hand, the goal is to get a partner who can contribute with advice, structure and personal follow-up in connection with travel – especially when it comes to business trips , courses or theme-based trips – Apricus Travel and Konsulenthuset Strandfelt may be a relevant choice.
