Apollo Travel
BackApollo Travel is a well-established Danish travel agency that has for many years specialized in package tours, training trips and charter holidays to a wide range of destinations in Europe, the Middle East and more exotic destinations.
For potential customers looking for a comprehensive solution with flights, hotels, transfers and local representatives, Apollo appears as a player with a broad product catalog and many loyal regular customers, but also with a lot of criticism – especially when something goes wrong before or during the trip.
Profile and specialties
Apollo Travel markets itself as a travel agency where you can book both classic charter trips, flexible package trips with scheduled flights, training stays and city trips from, among other places, Copenhagen Airport.
Especially within travel to Greece, Apollo has built a reputation as a specialist, with many guests highlighting that the employees have solid destination experience and knowledge of hotels and local areas.
The company also offers themed stays, for example active holidays and sports resorts like Playitas on Fuerteventura, where the focus is on training, instruction and facilities aimed at travelers who want more than traditional sun and beach.
Travel experiences and destination types
Customers use Apollo for everything from family holidays with children to adult hotels, spa and wellness stays, and holidays with a focus on sports and activities.
Several guests highlight hotels such as Playitas on Fuerteventura, R2 Pajara Beach in Costa Calma, resorts on Corfu and various hotels in Turkey and Mallorca as examples of Apollo offering different standards and hotel concepts for both novice and experienced travelers.
The wide selection means that both those who want a quiet and peaceful sun holiday and those who want a more active stay can typically find a package that matches their budget and level of ambition.
Strengths of Apollo Travel
Experience, range and specialization
Apollo is among the larger Nordic players and has been known for years for package tours to Greece, Spain, Turkey and Egypt in particular, where many guests demand safe and proven concepts.
Several long-term customers say that they have traveled with Apollo for many years, some for more than two decades, and that the trips have generally lived up to expectations, both in terms of hotels, transfers and travel arrangements.
Travelers who book training and sports stays describe Playitas on Fuerteventura as a place with a wide range of activities, skilled instructors and well-organized programs, where the quality is perceived as high in relation to the price.
Service at the destination
Some reviews highlight welcoming and helpful guides, especially on excursions and organized tours, where some guides are described as extremely committed, well-prepared and good at creating security and unity on group trips.
When hotel, transfer and local representative work together, many customers experience that the entire package works smoothly from arrival at the airport to return home, which is a central expectation of a traditional package tour concept.
It is also mentioned that when the service at the destination itself is handled by local partners, the experience can be particularly positive because the local operator is present 24/7 and can quickly handle practical issues.
Hotels and accommodation
Many guests talk about neat, clean and well-functioning hotels with good facilities, spacious rooms and friendly staff, both at family hotels and at more exclusive resorts.
Hotel experiences are highlighted where both food, pool area, cleaning and general atmosphere meet or exceed expectations, and where guests subsequently want to choose Apollo again for the same destination.
Especially All Inclusive hotels, adult hotels and hotels with good sports facilities often receive praise when the overall value for money is considered advantageous by guests.
Weaknesses and recurring criticisms
Communication, information and customer service
A common criticism of Apollo is about inadequate or unclear information before and during the trip, for example about waiting times, changed departure times and transfer conditions, which can create uncertainty among guests who expect clear messages from their tour operator.
Several customers say that they had to seek out information themselves or contact several different channels to get answers, and that guides and customer service were not always sufficiently proactive or solution-oriented when problems arose.
There are also reviews that describe an experience that written customer service can be slow, formal and somewhat formulaic, and that the response time to complaints and claims is perceived as long in relation to customer expectations.
Handling cancellations and unforeseen events
When airlines go bankrupt or there are major changes to flight schedules, some customers find that the solutions Apollo offers are not always suitable for families with children or travelers with special needs, for example very late arrivals, longer transit times, and inconvenient departure times.
Some guests describe feeling forced to accept rebookings to other airports, changed travel times or alternatives that did not match what they had originally planned, and that options to change or cancel without loss were limited.
There is also criticism of the level of compensation for overbooking, hotel errors or other deviations from the ordered product, with some customers finding that the refund they are offered is very low compared to what they believe they have paid for.
Fluctuating hotel standards and practicalities
Although many hotels receive praise, there are also customers who complain about the level of cleaning, maintenance of pool areas and access to facilities, including experiences with overcrowded pools, inadequate cleaning or outside guests using the hotel's facilities.
Some describe that the hotel they ended up at did not live up to the category or photos presented when booking, for example rooms without the view that was promised, or downgrading to another hotel due to overbooking.
In some destinations, guests also experience language barriers when hotel staff do not speak English or Scandinavian languages to the extent guests expect, which can make it more difficult to resolve practical issues on site.
Reputation and reviews
Mixed but generally average reviews
Apollo Travel receives an average to slightly above average rating overall on major review sites, with a distribution of reviews ranging from very enthusiastic regular guests to travelers who declare that they will not use the company again.
The positive votes emphasize security, good hotels and successful holidays, while the negative ones primarily focus on customer service, complaint handling and communication in the event of cancellations, delays or product errors.
It is characteristic that the company in many cases responds to critical reviews, which shows a certain willingness to dialogue, but not necessarily always to provide the solutions that customers demand.
Long-term relationships and repeat purchases
Some customers emphasize that they return to Apollo year after year, precisely because they have had a number of trips without significant problems and feel that they know what they are getting when they choose this travel agency.
Especially families and couples who prefer classic charter concepts often choose the same or similar destinations and hotels again, and in these cases, trust in Apollo as an organizer seems relatively stable.
However, there are also customers who, after one or a few bad experiences, switch to other providers because they believe that competitors handle deviations and customer complaints more flexibly.
Who is Apollo Travel suitable for?
For travelers who want a classic package tour, where flights, hotels and transfers are all in one place, and who appreciate a wide selection of destinations and hotel types, Apollo Travel can be a relevant choice, especially if you prioritize sun and beach holidays, trips to Greece or active holidays with a focus on sports and exercise.
The wide portfolio means that couples, families and solo travelers alike can find something to suit their needs, but it is important to read hotel descriptions, terms and conditions carefully, especially in relation to changes, cancellations and expectations for compensation in the event of problems.
Customers who expect very flexible handling of changes and very proactive customer service in the event of complaints should pay particular attention to terms and conditions and previous customer experiences before making a decision, as the experiences here are mixed.
Keywords for potential customers
When searching for travel providers, many will come across terms such as travel agency , charter travel , package travel , all-inclusive travel and training trips , where Apollo will often be among the relevant results, especially for sun holidays from Copenhagen.
The company is aimed at customers who would like a comprehensive solution from an established player rather than putting everything together themselves, but where customers should also be aware that the level of service and handling of challenges may vary from trip to trip.
Overall, Apollo Travel appears to be a travel agency with a large selection and many satisfied guests, but also with clear areas where communication, flexibility and complaint handling in particular may be experienced as less satisfactory by some customers.
