Novasol
BackNOVASOL at Virumgårdsvej 27 is a large and well-established agency that specializes in renting out holiday homes and vacation rentals in Denmark and the rest of Europe. As both a holiday home rental company and a travel agency, the company targets two different customer groups: holidaymakers looking for a stay, and holiday home owners who want professional management of the rental. The picture that emerges from customer experiences is nuanced, with both very satisfied guests and owners as well as significant critical voices about service and handling of complaints.
For holidaymakers, NOVASOL is particularly interesting for those who want a large selection of holiday homes, the opportunity to find houses close to the beach and flexible stays in both Denmark and abroad. Many choose the agency because it acts as a single entry point to thousands of holiday homes, where you can compare facilities, location and price. At the same time, more guests experience that there are houses in different price ranges, which makes it possible to adapt the holiday to both families, groups of friends and couples.
The booking process is often highlighted as simple and straightforward, with online booking and quick confirmation making planning relatively straightforward. Several describe that the website provides a good overview of the holiday homes and that it is easy to complete a reservation. However, a few business customers who book holidays on behalf of public services point out that the system could be more flexible in terms of payment methods, e.g. EAN invoicing, which can be a disadvantage for institutions and larger organisations.
Many guests highlight that the houses they have rented through NOVASOL have been clean, tidy and well-equipped upon arrival. One example is a summer house on Bornholm, where a family experienced a well-maintained and cozy house with plenty of space for several generations, as well as quick and accommodating help when questions arose about using the fireplace. Here, both telephone guidance was given and a technician was sent, after which written instructions were left in the house – a handling that gives the impression of professional after-sales service when the matter is taken seriously.
Another positive example comes from a rental in Jægerspris, where guests describe a very well-equipped kitchen, good facilities and a holiday home that was thoroughly cleaned upon arrival. Experiences like these show that NOVASOL in many cases lives up to expectations of comfortable surroundings, where both the interior and equipment make it easy to have a holiday without missing everyday things. For this type of guest, NOVASOL appears as a solid provider that delivers what is promised and supports the impression of a professional holiday home agency .
Across reviews, it is often mentioned that many of the holiday homes are located close to the water or in scenic areas, which is a crucial criterion for many. Several holidays are described as successful with a focus on peace and quiet, good outdoor areas and suitable facilities for both children and adults. For guests who primarily look for location and setting, NOVASOL can therefore be an obvious choice – especially when looking for a classic Danish holiday home atmosphere combined with easy online booking.
However, when looking at the service experiences, a more divided picture emerges. Some customers describe the employees as welcoming, helpful and flexible, both in general inquiries and when rebooking, where they take the time to find solutions. Others praise customer service for patience and friendliness, especially when guidance is needed for complex requests or special needs. In these situations, NOVASOL is experienced as a partner who actually tries to help the customer find the right holiday home.
At the same time, there are also many examples of the level of service not meeting expectations, especially when something goes wrong during the stay. Some guests report problems with facilities that do not work – for example, defective toilets, challenges with the pool or lack of heating – where they have experienced no or very slow follow-up from NOVASOL. In a few cases, weekends are described where a defective toilet is not repaired despite repeated inquiries, which naturally creates considerable dissatisfaction and the feeling that the agency does not take its responsibility towards the tenants seriously.
There are also reports of instances where the cleaning upon arrival was not satisfactory. One guest describes a house that was otherwise well located and close to the water, but was clearly dirty: dog hair and sand on the furniture and tables, and dog bags left on the terrace. According to this experience, the complaint was not followed up with the expected extra cleaning, which contributes to the impression that quality control can vary significantly from house to house.
A common theme in many negative reviews is the experience that NOVASOL responds too late or inadequately to complaints. Some customers describe that they only received an acceptable solution after the matter was made public via review platforms or the media, and that the process towards compensation was unnecessarily long and demanding. This leaves the impression of a large agency that can in practice seem difficult to deal with when you are in the middle of holiday problems and need quick help.
For holiday home owners considering renting out through NOVASOL, the picture is just as complex. On the one hand, many owners choose a large agency because it can provide a stable flow of guests, handle marketing, contracts and key management, and thus make renting out much more manageable on a daily basis. NOVASOL's position as one of the largest players in the Nordic region and their marketing as a professional holiday home rental agency in itself provides a certain level of security that there are systems, processes and experience behind them.
On the other hand, several owners point to specific problems in the collaboration. One summer house owner tells of a lack of settlement for a longer period, while also having to deal with errors in consumption management, fees for damage and cleaning, and disagreements about short-term rentals that the owner did not think he had accepted. According to this type of experience, communication can be difficult, and it requires repeated inquiries to get clarity about finances, documentation and responsibility. When a collaboration on rentals ultimately leads to financial losses and termination of the agreement, it sends a signal that not all owners find the expected stability with the agency.
Several owners and tenants note that budgets and expected rental income or occupancy do not always match reality, and that some feel that NOVASOL's estimates have been too optimistic or subsequently adjusted significantly downwards. For owners who plan their finances based on these figures, this can create uncertainty. At the same time, there are also owners who experience a well-functioning collaboration, where the rental is smooth, and where NOVASOL takes care of guest contact and practical matters, but these voices have less weight in the publicly available complaints.
Looking at the overall online reputation, NOVASOL's ratings are in the middle when comparing a very large number of reviews. On Trustpilot, the score is around average, and the agency responds to the vast majority of negative reviews, typically within about a week. This suggests a conscious strategy to be visible in the dialogue with customers, even if not everyone feels that the concrete solutions meet expectations.
As a potential customer, it is therefore important to have a realistic picture of what to expect. NOVASOL offers a wide selection of holiday homes, easy online booking and the opportunity to find everything from simple houses to large resorts with pools and activity rooms, and many guests have had very good holiday experiences without any significant problems. However, there is also a real risk that handling errors, deficiencies or practical challenges can take a long time, and that compensation is not always perceived as fair from the customer's perspective.
For those considering choosing NOVASOL as a provider, it may be an advantage to read the descriptions of the specific holiday home carefully, note important facilities and any restrictions, and save documentation such as pictures of consumption meters and the condition of the house upon arrival and departure. It may also be wise to contact customer service in advance if you have special needs or questions about terms, as good written documentation makes it easier to handle any discrepancies later. In this way, you exploit the strengths of a large travel and holiday home rental company like NOVASOL, while reducing the risk of misunderstandings.
Overall, NOVASOL in Virum appears to be a large and experienced agency within summer house rentals and holiday homes in Europe , which can deliver many good holiday experiences when everything goes according to plan. The many satisfied guests point to easy booking, good locations and well-equipped houses, while dissatisfied customers particularly criticize the handling of errors, cleaning, technical problems and complaints. For both holidaymakers and holiday home owners, it is therefore a choice between the advantages of a large, well-known player and the challenges that can arise when individual cases are drowned in the crowd, and expectations for service do not quite match reality.
