Detour

Detur is a travel agency with an address at Bredgade 34 in Herning, which has had a significant presence in the Danish market for travel and holiday packages to southern destinations for many years. The company has profiled itself by offering affordable charter trips with a focus on package holidays to Turkey, Greece and Egypt, as well as a number of other popular destinations in the Mediterranean. The Danish branch has been part of a larger Nordic group, which made it possible for Detur to negotiate advantageous prices and thus offer competitive travel offers to Danish customers.

When talking about Detur, it is difficult not to mention the company's history of both stable and challenging periods. During the 2010s, Detur stood strong as one of the most talked about tour operators in the Nordics, but the company later experienced a number of financial difficulties and criticism from customers regarding poor communication and cancellations. These challenges left their mark on the company's reputation, but they also served as a basis for improvements in customer service and logistics in the following years.

Benefits of choosing Detur

• Specialization in charter travel: Detur primarily focuses on classic charter packages to sunny destinations, where transfers, hotel and flights are included, providing a hassle-free holiday experience.
• Affordable prices: The main strength is the low prices for travel during the high season, which especially appeals to families and younger travelers looking for a good deal without compromising on comfort.
• Direct flights: Many of Detur's departures go directly from Danish airports, including Billund and Copenhagen, to popular sun destinations on the Mediterranean.
• Experience from the Nordic market: The presence in several Nordic countries gave Detur a solid foundation and broad knowledge of customer expectations in the region.

Disadvantages and criticisms

• Customer service and communication: Several previous travelers have mentioned that communication from the company before departure – especially in the event of delays or changes – could have been more efficient and timely.
• Unstable operations during periods: After some turbulent years, where the parent company itself in Sweden went through financial challenges, confidence among customers has fluctuated, especially in connection with the pandemic years.
• Limited selection of destinations: Compared to larger competitors like Spies and TUI, Detur offers a less extensive range of travel options.
• Lack of digital solutions: Several user reviews have pointed out that the online booking and customer login functions on the website previously appeared outdated and did not always function optimally.

Overall impressions

For the traveler who prioritizes price and simplicity, Detur can still be a valuable choice among Danish travel agencies . Many customers highlight the atmosphere at the destinations, the popular all-inclusive hotels, and the professional Danish tour guides who often accompany the trips. Despite criticism about administrative errors and delayed refunds for cancellations, many continue to return to take advantage of the company's promotional offers and wide network of routes to the sun.

Another aspect where Detur has done well is the collaboration with local partners at the destinations. The travel agency has built relationships with hotels in Alanya, Side, Rhodes and Hurghada, where Danish guests are met by well-known Danish guides and good facilities. This type of service is especially important in the holiday travel market, where stability and security play a central role in the decision of who to book with.

Although Detur has recently been working to rebuild its brand after a period of closure in Sweden and Finland, the Danish branch continues to serve customers, particularly through digital campaigns and collaboration with smaller agencies. They are now working to regain trust with better transparency in payment terms, updated flight schedules and active customer communication.

What can be improved?

Industry analysts point out that a stronger digital strategy and more consistent customer follow-up are key to re-establishing Detur as a competitive name among Nordic travel agencies . Modern travelers increasingly expect app-based solutions, live chat support and flexible payment options – areas where the company still has potential to improve. At the same time, diversifying destinations, perhaps towards new European cities or exotic locations outside the Mediterranean, could give the company a fresh strategic boost.

Despite its turbulent history, Detur still has a loyal customer base, especially among those seeking classic all-inclusive packages to hot destinations. When the service works as planned and the trip is completed without complications, the agency is often praised for its good value for money and friendly staff at both the departure airport and the destination.

Overall rating

Detur represents both experience and challenge in the Danish charter travel market. The agency has delivered many successful holidays over the decades, but has also faced criticism for a lack of stability and communication. The future depends on how quickly the company can adapt to the new expectations of travelers who today demand flexible, digital and transparent solutions. For travelers who want a cheap alternative to the larger players, Detur can continue to be an attractive choice – as long as you value classic sun holidays over broad adventure.