Detour Denmark

Detur Danmark is a travel agency based at Center Boulevard 5 in Copenhagen, which has offered charter trips to Southern Europe and popular holiday destinations such as Rhodes, Crete and Turkey for years. The company has gone through both good and challenging periods, which is clearly evident from the mixed experiences of its customers. As a player in the travel industry , Detur Danmark has carried a name that was previously associated with affordable holiday trips and wide package deals, but in recent years its reputation has suffered from administrative problems, cancellations and customer service challenges.

Detur Danmark offers classic all-inclusive holidays and packages, where flights, hotels and transport are all included — a concept that many Danes associate with hassle-free charter travel solutions . The agency has collaborated with several well-known hotels in the Mediterranean area and advertised stays with high comfort at affordable prices. Their strongest card has historically been competitive prices compared to larger players such as TUI and Spies. Many past travelers have mentioned that the hotels generally lived up to expectations and that the staff's local knowledge created a safe environment for families and couples who wanted a relaxing holiday.

Strengths at Detur Denmark

One of the clear plus points is the agency's ability to offer affordable travel deals . Several customers have highlighted that although some hotels may be older and a little worn, the level of service is often high, and cleaning is carried out several times a week. For many travelers, this means that the price-quality ratio is still perceived as reasonable. Detur Danmark has also had a reputation for finding trips to destinations that are not always dominated by mass tourism, which attracts customers who want alternatives to the most crowded resorts.

Additionally, many have noted that package tours that include airport-to-hotel transportation work smoothly when planning goes as expected. Several past guests have found that the guides and partners at the destinations were friendly, helpful, and able to handle practical challenges during the stay.

Weaknesses and recurring problems

Despite these positive aspects, Detur Danmark has faced significant challenges, especially since the pandemic has affected travel agencies . Many reviews point to canceled trips, delayed refunds, and poor communication. Customers report standardized responses to emails and the inability to contact the company by phone when problems needed to be resolved quickly. This has left some travelers frustrated, especially since many had paid for trips several months in advance.

Some experiences describe flight delays and logistical problems, with passengers having to wait hours on buses upon arrival or experiencing last-minute changes to departure times. Unfortunately, these recurring incidents have had an impact on the agency's overall satisfaction rating, which is currently below the industry average. With an average rating of around 2.6 stars based on over a hundred user reviews on Google, there are clear signs of the need for improvement.

Customer service and transparency

A key point of criticism concerns customer service. Several have mentioned that communication between travelers and the administration has often been difficult. There are reports of situations where customers received cancellations without a concrete explanation, and where the waiting time for a refund exceeded what was stated in the agency's own terms and conditions. When choosing a travel agency , one typically expects openness, follow-up and personal support in unforeseen situations – areas where Detur Danmark has sometimes lagged behind.

However, it should be noted that some users have experienced that employees in Denmark have provided a professional effort when contacted directly. Despite criticism, some point out that the staff have tried to help as much as possible within the framework of the company's guidelines. This shows that the agency's challenges may be more about systems and management than a lack of will from the employees.

Reputation and reliability

Detur Danmark has been part of the Detur Group, a network of tour operators with a focus on Nordic customers, for many years. The group previously had offices in Sweden, Norway and Finland, but suffered a major organizational crisis in 2022 following financial challenges and dissolution decisions by the parent company. These events also affected the Danish subsidiary. According to media coverage in, among others, Ekstra Bladet and DR Nyheder, Detur Danmark went for long periods without being able to carry out planned charter flights, which led to distrust among loyal customers.

Several former travelers have now lost trust in the company due to past non-refunds, but there is still a group of loyal customers, especially those who have previously traveled with Detur to Greece during more stable years. They share memories of holidays where everything worked smoothly and where prices were among the best in the market. This indicates that the brand still has a foundation of goodwill that could potentially be rebuilt through better communication and a clearer business structure.

Digital presence

Detur Danmark's website serves as the main sales and marketing channel. Here, customers can search for cheap package holidays , put together their own holiday packages and access practical information. However, according to several users, the design is perceived as outdated, and certain prices on advertisements – such as those promoted via social media – are not always reflected on the website, which has led to accusations of inconsistent marketing. This gap between expectations and reality has given rise to criticism online, especially on Trustpilot and Google Reviews.

Detur Danmark needs to strengthen its digital communication so that customers can clearly see which offers are valid and which may no longer be available. In an era where competitors such as Apollo and TUI offer fully automated online platforms with real-time updates, Detur Danmark's system appears somewhat outdated. A technological upgrade could potentially ensure both trust and ease of use, two key factors for any tour operator today.

Future opportunities

Even with a turbulent past, there are signs that Detur Danmark is trying to re-establish its foothold. The agency still has a license to operate and cooperates with well-known charter hotels in the Greek and Turkish archipelagos. There is also speculation about a potential change of ownership or a restructuring to regain customer trust. If the company manages to create greater transparency around prices, flight times and customer service, it could theoretically turn the tide and bring the company back as a stable choice in the holiday travel market.

The market in Denmark is competitive, and travelers have high demands on service, safety and reliable communication. Therefore, Detur Danmark will only be able to regain strength through clear customer orientation, consistent follow-up and more realistic marketing. In other words – if Detur can succeed in combining its historical strengths with modern standards, the company can still have a place in the Danish travel market.

Overall rating

Detur Danmark represents a travel agency with both potential and problems. On the positive side, you will find strong prices, good hotel deals and previously satisfied customers who remember successful holidays. On the negative side, there is the uncertainty that has arisen through cancellations, expected refunds and inadequate communication. For future travelers, this means that you should carefully investigate current conditions before booking, and at the same time keep an eye on whether the company lives up to the service improvements they have announced. However, for the price-conscious Dane, Detur Danmark may still be an option — especially if the agency fully re-establishes its operations with a more stable, responsible and customer-friendly approach to travel experiences .